Friday, March 1, 2013

Packsize Responds to Voice of the Customer

Packsize International is putting big smiles on the faces of their customers. When you order goods online to be delivered, you're the customer of our customers. Many have complained when they open a package from the large online retailers that their goods come in a box way too big filled with styrofoam peanuts, air pillows or crumbled up newspaper. Our customers have been listening to their customers who open those boxes, and we've solved the problem for everyone. A typical example of inefficient packaging is not hard to find, as these pictures illustrate:

60% void in this box - shipping air
This box contained some stereo components, and came filled with styrofoam peanuts that filled a bag (see below). Shipping "air" is a very costly proposition, since shippers are charging for the space inside the box whether it's filled or not. Customers hate receiving boxes like these because of the waste generated by the fillers.

Last year I ordered a handbag on line for my wife. The box I got was five times larger than the contents and it was filled with crushed newsprint.

Here's the bag of peanuts - all waste
Consumers are now demanding that their providers offer a more intelligent solution. Without identifying the company in these pictures, the story has a happy ending. This company, like Staples, has adopted Packsize technology and is well on its way to reducing their overall costs associated with their corrugated supply chain by 60%.

These are significant costs that can be completely eliminated. We engage our potential new customers with a complimentary business case to prove the cost savings before we ask for a commitment from them. We want to make certain we have surfaced all their packaging and shipping inefficiencies associated with current operations, then suggest what might happen if they adopt On Demand Packaging(TM).

A recent article appeared in DC Velosity describing the Packsize revolution in packaging, and specifically the gains Staples has made by answering the voice of their customer in demanding more efficient packaging. Not the least of the benefits cited by Staples is the increased sustainability of their corrugated supply chain, but their decision has dramatically reduced their carbon footprint annually. And that's a good thing for Mother Earth.

It's a compelling story that is rapidly gaining acceptance as companies increasingly give heed to the voice of their customer.

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