|60% void in this box - shipping air|
Last year I ordered a handbag on line for my wife. The box I got was five times larger than the contents and it was filled with crushed newsprint.
|Here's the bag of peanuts - all waste|
These are significant costs that can be completely eliminated. We engage our potential new customers with a complimentary business case to prove the cost savings before we ask for a commitment from them. We want to make certain we have surfaced all their packaging and shipping inefficiencies associated with current operations, then suggest what might happen if they adopt On Demand Packaging(TM).
A recent article appeared in DC Velosity describing the Packsize revolution in packaging, and specifically the gains Staples has made by answering the voice of their customer in demanding more efficient packaging. Not the least of the benefits cited by Staples is the increased sustainability of their corrugated supply chain, but their decision has dramatically reduced their carbon footprint annually. And that's a good thing for Mother Earth.
It's a compelling story that is rapidly gaining acceptance as companies increasingly give heed to the voice of their customer.